Top 5 Beauty Retail Apps on Android in Africa Q2 2024

In Q2 2024, the top beauty retail apps on the Android platform in Africa showcased varied performance trends. Here’s a closer look at how each app fared in terms of weekly downloads and active users.

Source Beauty had fluctuating weekly downloads. The app started strong with over 5K downloads in early April, dipped to approximately 2.3K in early May, and recovered to around 4.9K by the end of June.

Elkharat Online saw a significant decline in downloads throughout the quarter. It began with 8.6K downloads in the first week of April but dropped to about 1.7K by the end of June.

Oriflame experienced consistent download numbers, peaking at 4.9K in late May. Active users for the app showed a steady increase from around 17.7K in early April to approximately 24.2K by the end of June.

Eva Cosmetics had a relatively stable download trend, with weekly downloads hovering around 1.5K to 3K throughout the quarter.

Finally, Bath&BodyWorks maintained a steady download rate around 1.5K to 2.1K each week. Active users for the app remained fairly stable, ranging from 5.9K to 7.6K over the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower’s website.